1958 BSA-Ariel Service School Nutley, NJ - 1-Page Vintage Motorcycle Article For Sale

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1958 BSA-Ariel Service School Nutley, NJ - 1-Page Vintage Motorcycle Article
Original, Vintage Magazine ArticlePage Size: Approx. 9" x 12" (23 cm x 30 cm)Condition: Good
Almost 100 BSA dealers and their shop personnel attended the 1958 service school at Nutley, N.J.1958 BSA-Ariel Service SchoolOne hundred and fifty BSA and Arieldealers and their shop personnel at-tended the highly successful 1958 BSAand Ariel Service School held at Nutley,N. J., January 13-17. An intensive weekof daily sessions on latest service pro-cedures was of prime interest to shop per-sonnel while dealers devoted much timeon sales features and the busy BSA-Arielprogram for the coming season.The Service School was under the cap-able direction of Walt Brown, BSA servicemanager assisted by Chief Service Instruc-tor, Tommy McDermott, (who is now aBSA dealer in Glens Falls, N. Y.)The sales discussions were presided overby T. A. Hodgdon, president of BSA, whooutlined the many fine selling points ofboth BSA and Ariel lines.The new BSA-Ariel accessory programand 1958 advertising plans were discussedby Emmett Moore, BSA advertising man-age r.Fred Schafer, parts manager, coveredparts ordering and stocking procedures.The long list of trade personalities pre-sent during the week was headed by Mr.Edward Turner, managing director of theBSA automotive group who delivered astraight-from-the-shoulder address that wasvastly encouraging to all dealers present.Mr. Turner also conducted a question andanswer session with the dealers duringwhich he delivered factual straight forwardanswers to a barrage of queries on BSAand Ariel plans for the years to come.Without doubt this was one of the mostpopular parts of the program. Anotherhigh point of interest was the address de-livered by Mr. E. C. Smith, secretary of theAmerican Motorcycle Association, whosemessage was very well received by thedealers present.During the week talks on their special-ties were delivered by many suppliers ofequipment used on BSA and Ariel motor-cycles.Climaxing of the week was the banquetheld at a nearby inn at which well over150 people were present.Awards were given at the banquet toleading dealers for sales progress during1957, and the week ended on a note ofhigh optimism for the coming season.The BSA shipping department reportedthe highest ever number of new motor-cycles hauled away by dealers and theparts and new accessory departments werekept busy filling the many orders placed.BSA Incorporated and eastern USA BSAand Ariel dealers look forward to anothergreat sales year.Attending the BSA-Ariel Service School banquet were left to right, seated: E. C. Smith.Mrs. T. A. Hodgdon, Edward Turner, T. A. Hodgdon, Walt Brown, and Mrs. Brown.Standing: Fred and Mrs. Shafer, Mrs. Marie Zusi, Mrs. Moore, and Emmett Moore.14538-AL-5908-2314538-AL-5803-23

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